Curiosity Drives Us.
Insight Guides Us.
sparking change since 2006
At Peel, we believe
great opportunities come
from deep understanding
and novel perspective.
Jenna's expertise is at the cross-section of strategy, design and usability. Over the past 20 years through Peel, she has worked with clients from Fortune 500 companies to start-ups and non-profits, helping them drive innovation in their brands, services and products.
Jenna began her career at Motorola doing Design Research and Human Factors for its Commercial and Government Division. This experience, which included working with police officers and firefighters to uncover nuanced global differences to make strategic design decisions, showed her the impact deeply understanding user needs can have on product development.
Jenna received her Bachelors of Science with Honors in Design and Environmental Analysis from Cornell University, and a Masters of Science in Ergonomics with a minor in Business Administration, also from Cornell.
Jenna is on the faculty at the University of Pennsylvania where she teaches as part of the Integrated Product Design program.
Meet the Founder: Jenna Shanis
Our Guiding Principles
We’re driven by a passion for uncovering core customer motivations and creating meaningful experiences.
